Furthermore, If you take a wider look on this matter Higher production rates, Better product quality, Reduction in work load and expenses, Easy maintenance, Re-usable features, Early bug detection and planning, Up-to-date Reporting and Faster release of the product are some of the determinants appreciated by the users for steady Return on Investment. But the attainment depends on the right selection of the automation testing tool that can deliver the user, the above discussed advantages. Additionally, choosing a tool based on cost alone is not a good idea. Some tools might work well for an user from a financial point of view but could turn to be expensive as they move forward . Similarly, excellent featured tools, tend to get underutilized reducing your ROI.